Marketing Strategy – How, why, why?
Who is independent, must become active and market itself and its products. But only those who know their strengths, presenting a clear profile and the various aspects of marketing – the Internet, in brochures, advertisements and through direct contact with each other later in the vote is successful in the long run.
In a market that is characterized by oversupply, have become active and freelancers to market themselves. Does someone on a specific product, he has it easy: The customer sees the product and can then decide.
But what if the product is not visible? If you for example Texts, design, consultancy offer. Products that are intangible and are usually made only for special customers. Then you face a special challenge.
How can present someone who can first demonstrate a product? How can you convince others that the quality is your offer? The fact that you are an expert in your field? How can you actively engage in self-marketing and make themselves known? And without as large a financial burden?
Companies market their products by using marketing tools. This they choose a non-random and accidental, but combine them into a marketing strategy. What applies to tangible products and goods, to make it known, you can also apply to intangible products.
Important here are three things:
1. You know what is special about your performance and what makes you different from other competitors.
2. They communicate to the outside, what you can and what you are expert. How can a customer who does not know you, know that you exist and agrees the quality of your work.
3. You go to the specific communication: marketing on the Internet, in the prospectus, and later by viewing in direct contact are coordinated and consistent.
In other words, they have developed a strategy to effectively compete in the market. And this strategy is called marketing. Strategies must be developed.
Self-marketing is used to:
* Yourself and your power to make known.
* Building a positive image.
* It’s profile as an expert in a particular area.
- To get on the path to more customers and orders.
10 – 30 – 60: The formula for career success – or: When does someone as an expert?
IBM has a few years ago conducted a study to determine which criteria are important for career success. The result was surprising: In contrast to what many believe is not primarily a knowledge of the guarantee of professional success.
10 percent of success depend on skill and knowledge.
30 percent of professional success can be attributed to a good self-marketing. Even the greatest product sells just know if others that there are.
60 percent of professional success depends on contacts. If you have a good network and then communicate what you can and what you are expert, then they have the best cards to win new customers.
This illustrates what many people forget: Quality is in the mind of potential customers. I.e. He opts for the one who can represent his obvious advantages.
The more famous someone is, the higher will be assessed in most cases its quality. Are you an expert then, when other (!) See it that way. The more people they see as a specialist, the higher your expert status.