In the last few months have been speculating in detail how Google would react to the triumph of the Facebook-Like Buttons. Now, Google has unveiled its strategy: in the name of Google +1 (Google Plus One) baptized, Google copied the successful path of Facebook quite accurately, but at the same time expanding the possibilities.
Thus, in addition to the obligatory “+1″ buttons for the website and still be a few more very interesting integrations. Not very surprising might be that the future within the SERPs is the opportunity to vote for certain results. These results are shown then highlighted. Among them is also, like many other users have voted for them. Interestingly, I find that there will be the integration also below the AdWords ads – without the opportunity for advertisers to stop this. Something is not clear yet, establish the basis on which Google, the network between the users in the long term is: a very specific function, such as on Facebook are there for it and not according to the official statements should happen based on contacts in GMail and Google contact list. I would imagine that Google extended this way in future. Who wants to try it all: the Google Labs, you can log on.
Overall, a long-awaited launch of Google: without the social data is a search engine in the future can not deliver the quality of results expected by the user. I am convinced that Google will earn enough just by existing market power and presence through Google +1 in a very short time a lot of data to soon interfere with the ranking factors in the SERPs can. The bases for this seem to put the infrastructure update Caffeine, the data is now flowing steadily – the Google data centers do not get bored so.