The company Google Inc
History
The company Google Inc. was founded in 1998 by Sergey Brin and Larry Page. Page and Brin have been researched at Stanford University and developed the PageRank algorithm. The name Google derives it from googol, the term for the number 10 ^ 100th In 1999, the search engine on their operation.
The initial success of Google is based on the compared to the competitors at that time, good results because of the PageRank algorithm. Here, a weighting of the documents is made based only on the linking structure. The combination of these values along with anchor text and the usual on-page factors made essentially of the first ranking algorithm.
Google is the world leader. In Germany the market share is higher than international standards. It should be currently (early 2006) over 90%. Herein are the market shares of T-Online, AOL and other search engines included, draw their search results from Google.
Guidelines
The most important Google’s quality guidelines are:
* Avoidance of hidden text and hidden links
* No Cloaking
* No misleading diversions
* Do not participate in link programs
* Links to avoid “bad neighborhoods” (spammers)
* Do not overload with irrelevant words
* No duplicate pages with the same content
* No doorway pages
If you find a page that violates the rules, you have the option to report these Google. The success of such reports, however, is very different. If attention is paid to the message, so the site is occupied by a temporary or permanent ban.
Optimization
Google changes its algorithm permanently. Consequently, no universal recipe for optimal placement will be given. The basic rules of search engine optimization, however, are also valid here. In addition, the following applies:
- PageRank plays in the placement is still a role.
- ‘Theming’ does not (yet) part. This means that any weighting takes place according to the theme of the referring pages. (A link from a website that deals with furniture to another website about furniture is not in principle more value than an equivalent of a Web link from cars. This of course only for the search engine ranking and not the number of Visitors that are forwarded
- Inbound links play a central role. The number, distribution, growth, and the anchor text influence the outcome.
- Internal and internal anchor text links are important.
- Title and Description are important. Formatting (headings, bold, etc) play a minor role.
The importance of external (off-page) factors, it quickly becomes clear when you look at the results for searches such as ‘click here’ or ‘miserable failure’ look. The second term is an example of a ‘Google bomb’ (bombing). In these cases, an attempt is only through external links page for specific search terms to place in front. In this specific case, this was done first by Bush opponents to www.whitehouse.gov / president / gwbbio.html and later by Bush supporters www.michaelmoore.com.
A good source of information on the topic of Google is the blog of Matt Cutts, a software developer from Google.