MSN is Microsoft's Internet portal and exists since 1995
History
MSN is Microsoft’s Internet portal and exists since 1995. The Internet search was realized long years by other search engines (eg Inktomi). Only since early 2005, supplies from its own MSN search results.
The market share of MSN (or live, bing) in America was estimated at below 5% (early 2006). Because of the potential of Microsoft is assumed, however, that the search engine will receive the long term and remains independent.
Guidelines
At MSN, the following techniques are avoided because you can affect the ranking or result in removal from the search engine index:
* Hidden text or hidden links
* Excessive use of ALT text
* Overload with words out of context
* Link farms or other techniques that artificially increase the number of links
Optimization
Specific optimization for MSN is not worth as a rule. Compared to Yahoo and Google can now relatively easily good results are achieved. This correlates significantly poorer search results may occur.
In the optimization of course play on MSN Off-page factors are involved, but the weighting of the on-page factors seem relatively high. Using simple techniques such as domain-wide backlinks, keyword spamming (ie, massive, unrelated use of key terms) in H1 headings, links and alt text, and a relatively high keyword density, can achieve good results.